Gannett

Gannett stands at the forefront of media, publishing USA TODAY and over 218 local media outlets across the U.S., along with 120 local media brands in the UK. The Gannett portfolio includes LOCALiQ, a suite of digital business and marketing solutions, and USA TODAY NETWORK Ventures, the country's largest media-owned events business.

As a dedicated Marketing Executive, Brandon Griffin has played an integral role in contributing to the success and transformation of Gannett/USA TODAY NETWORK. His expertise and strategic leadership  profoundly impacted key initiatives within the organization.

• Client Relationship Leadership: Skillfully managed client relationships, executed digital marketing campaigns across various industries, and optimized strategies for maximum impact across print, digital, social media, SEO, and branded content.
• Business Transformation: Spearheading the integration of innovative digital marketing services post-Gannett's acquisition of ReachLocal. Brandon's role encompassed implementing new processes, particularly in the Florida (USA) market, to align operations with the evolving digital marketing landscape.
• Strategy Implementation: Implemented a decentralized strategy, transitioning operations from headquarters to local markets within six months. Provided critical market insights, managed key advertiser accounts, and streamlined franchise account management, ensuring national brand support for print and digital advertising services.
• Strategic Insights and Recommendations: Provided strategic insights for SEM and display advertising campaigns, acted as the primary account manager for major clients, and collaborated effectively with campaign managers to optimize PPC and multi-channel campaigns.

Other Leadership Roles:

• AI Council Committee Member: Actively shaping AI (Artificial Intelligence) strategies at Gannett/Newsquest Media Group, participating in discussions and decision-making processes related to AI implementation.
• Inclusion Advisory Council, Committee Chair: Championed diversity and inclusion efforts internally and externally, serving as a representative for more than 9,500 Gannett employees internationally.
• Employee Resource Group Chair: Led successful membership recruitment strategies, facilitated Executive Coffee Chats, and organized Member Sessions, fostering engagement among diverse generational cohorts.
• Community Impact: Established partnerships with Junior Achievement and Future Business Leaders of America, engaging Gannett employees in local-to-national volunteering and mentoring opportunities, making a positive impact in communities and educational institutions.

Transformation does not happen overnight, and the responsibility does not belong to only one person.