Newsquest Media Group
Established in 2018, LOCALiQ UK is an award-winning digital marketing agency for UK businesses.
Part of Newsquest Media Group and Gannett Co., Inc., LOCALiQ UK unites cutting-edge tech and journalism from 200+ UK news brands, ranking as the second-largest local media firm across England, Scotland, Wales, and Northern Ireland.
With 35+ UK locations, LOCALiQ UK offers top-notch PPC, SEO, web design, and paid social/display ad services.
Brandon Griffin has served as a Client Success Manager and Head of B2B Marketing at LOCALiQ UK. Executing B2C and B2B campaign strategies across national brands in sectors like marketing, education, automotive, legal services, and real estate.
As Head of B2B Marketing, Brandon supports the business in the following areas:
Strategic Direction & Leadership
Brandon leads the content marketing team to execute initiatives while collaborating with the Marketing Director & CRM Manager to enhance lead generation workflows, aligning content strategies for Marketing and Sales Qualified Leads (MQLs/SQLs) for targeted outreach.
Data-Driven Thought Leadership & Partnerships
Leveraging data-driven insights, Brandon identifies successful client campaigns for persuasive industry award submissions, positioning the brand for notable recognition. He spearheads lead-generating webinar strategies, amplifies brand presence through paid social ads and email campaigns, and fosters national partnerships with industry associations and editorial newsrooms.
International Collaboration & Growth Initiatives
Brandon has helped facilitate international collaboration by establishing relationships with the marketing teams of the USA division, sharing best practices, and optimizing processes.
Key Areas of Focus
- Content Marketing Strategy & Implementation
- UK State of Digital Marketing Report
- LOCALiQ Webinar Strategy
- Digital Marketing Industry Benchmark Reports
- Industry Awards
- Partnerships
Industry Awards
Brandon's adept storytelling skills are instrumental in bringing award-winning campaign narratives to life. Through his strategic communication efforts, which include crafting nominations that have garnered acclaim, Brandon magnifies LOCALiQ's achievements on a global scale, firmly solidifying the agency's position as an industry leader.
Under Brandon's leadership, LOCALiQ has earned the following prestigious accolades:
2022
- 2022 Search Engine Land Awards - Finalist
- 2022 UK Search Awards - Finalist
- 2022 The Drum Awards Online Media - Finalist
- 2022 UK Paid Media Awards - Winner
2023
- 2023 Microsoft Advertising Partner Awards - Winner (EMEA)
- 2023 Search Engine Land Awards - Winner
- 2023 Search Engine Land Awards - Finalist
- 2023 UK Search Awards - Finalist
- 2023 UK Paid Media Awards - Finalist
- 2023 UK Agency Awards - Finalist
2024
- 2024 Microsoft Advertising Partner Awards - Winner (Global)
- 2024 UK Paid Media Awards - Finalist
- 2024 UK Agency Awards - Winner
- 2024 UK Agency Awards - Finalist
- 2024 UK Search Awards - Finalist
- 2024 Search Engine Land Awards - Finalist
Webinar Strategy
Brandon spearheads LOCALiQ's webinar strategy, increasing the number of webinars and marketing leads delivered. Since 2022, Brandon has created and delivered 30+ webinars helping UK businesses learn how to improve their digital marketing strategies.
These efforts led to 3300+ registrations across all webinars, engaging both new contacts and existing customers. This strategy has provided the business with more opportunities to interact with clients, generate leads, and foster customer retention, contributing significantly to the company's growth.
Brandon's marketing focused webinars at LOCALiQ include:
2022
- How to Grow Your Business With Local Marketing
- Get Started With SEO: 3 Things Your Business Should Know
- On-Demand: 13 Local Marketing Tactics to Help Your School Increase Admissions
- 7 Steps to Success: Create a Winning Local PPC Strategy for Your Business
- How to Master Paid Social Media Advertising
- Facebook Audience Targeting Simplified – Get Higher Quality Leads for Your Business
- 7 Digital Trends Businesses Need to Know in 2023
2023
- 6 Common Website Mistakes & How to Avoid Them
- Mastering Google Analytics 4: Your Questions Answered
- Maximising Enrolment: Tackling the Top Challenges in Education Marketing
- From Clicks to Carers: 5 Digital Marketing Secrets to Help Your Council Find More Foster Families
- AI in Marketing: What Your Business Needs to Know About New Bing
- The Future of Automotive Marketing
- SEO Masterclass Series - Session 1: Mastering SEO Fundamentals
- SEO Masterclass Series - Session 2: How to Unlock Local SEO strategies
- SEO Masterclass Series - Session 3: How to Dominate the SERPs: Advanced SEO Strategies
- AI in Marketing: What Your Business Needs to Know About New Bing with LOCALiQ & Essex Chambers of Commerce
- Digital Trends to Watch in 2024 with LOCALiQ & Essex Chambers of Commerce
2024
- Digital Trends to Watch in 2024
- Mastering SEO & PPC Campaign Budgets
- The Evolution of Automotive Attribution
- Case Closed: Winning Digital Marketing Strategies for Solicitors
- Microsoft Ads Masterclass: How to Reach More Customers with Bing & Microsoft Ads
- Video Marketing 101: How to Promote Your Business Like a Pro
- 5 Steps to a Profit-Boosting Digital PR Strategy
- Elevate Your SEO Game: 5 Ways to Leverage Your Expertise
- Mastering Google Analytics 4: 4 Key Reports Every Business Needs
- 4 ways to create Content that helps SEO & Coverts Leads
- 7 Secrets to a Successful PPC Campaign
- How to Pitch SEO to your CEO
- Capturing the Campus - 5 Video marketing tips for schools, colleges & universities
- 7 Digital Marketing Trends for 2025
UK State of Digital Marketing Report
Brandon spearheaded the UK State of Digital Marketing Survey & Report, boosting LOCALiQ's brand visibility alongside Newsquest Media Group's 250+ UK local news brands. This annual endeavor aims to uncover insights for UK business owners and marketers.
Since its start in 2022, Brandon has overseen survey creation, marketing tactics, data analysis, and report dissemination. In 2023, the survey engaged over 500 businesses, marking a 258% surge from 2022. In 2024, Brandon curated 850+ marketing statistics from the survey, further enhancing the report's reach and impact.
UK Paid Search Benchmark Report
Brandon has led the creation, analysis, and dissemination of the 2023 UK Paid Search Benchmark Report at LOCALiQ. This exclusive report compares the performance of thousands of search advertising campaigns across Google and Bing for 26 industries, offering insights into trends from 2021 to 2022.
The report provides valuable metrics such as average cost per click, click-through rate, cost per lead, and conversion rate, derived from over 6,200 paid search campaigns by 500 advertisers.
Business owners and marketers in the UK use this data to refine their marketing strategy and gauge the effectiveness of their search campaigns relative to industry standards.
Description
Head of B2B Marketing
2020-Present
As the Head of B2B Marketing at Newsquest Media Group's LOCALiQ, Brandon Griffin supports strategic corporate objectives through content marketing strategies aimed at driving inbound leads and a focus on creating and delivering thought leadership and industry research across the United Kingdom.